Friday 10 October 2008

Perception



In today’s world we are all surrounded by wide range of colours, sounds and odours. Wherever we are, we can see different advertisements which influence our perception.

And what means ‘perception’? We can explain it as a particular way of looking at or understanding something. In our hand- book, ‘Consumer Behaviour’ , I read that ‘perception is the process by which stimuli are selected, organized and interpreted.’

Perception is a part of advertising. It is very important for particular brands to persuade potential customers to purchase a product or to consume a service. That is why we are bombarded by different types of advertisements on TV. Some of them are funny, other controversial but most of them are really catchy.



According to some articles: "What one perceives is a result of interplays between past experiences, one’s culture and the interpretation of the perceived. If the percept does not have support in any of these perceptual bases it is unlikely to rise above perceptual threshold."

A lot of information reaches the eye, but much is lost by the time it reaches the brain (about 90% is lost). Therefore, the brain has to guess what a person sees based on past experiences. We actively construct our perception of reality.


Our perceptions of the world are hypotheses based on past experiences and stored information.

We are exposed to so many advertisements, that it is sometimes difficult to decide for only one product! We should try to select things which are really necessary, otherwise we will always spend more money than we should.

Interesting article about Perception:
http://www.simplypsychology.pwp.blueyonder.co.uk/perception-theories.html

2 comments:

Ruth Hickmott said...

Great start! Over time try to make your postings a little more detailed. In particular I need to see more on the theory we discussed in class. If you can upload pictures or video clips of advertisements or news stories which illustrate a point. Try to make it a 3D file using lots of hyperlinks to other resources.

Great start. Keep it going

Anonymous said...

So...it's beautiful :) I can't write in English so that's all :)
your sister :D