Sunday 2 November 2008

Personality



"Personality can be defined as a dynamic and organized set of characteristics possessed by a person that uniquely influences his or her cognitions, motivations, and behaviors in various situations"(Ryckman, 2004). The word "personality" originates from the Latin persona, which means mask.
The pioneering American psychologist, Gordon Allport (1937) described two major ways to study personality, the nomothetic and the idiographic. Nomothetic psychology seeks general laws that can be applied to many different people, such as the principle of self-actualization, or the trait of extraversion. Idiographic psychology is an attempt to understand the unique aspects of a particular individual.

We were doing very funny test. Ruth asked us to draw a pig. Everything depended on where we placed our pig, how big ears it had, how many legs etc. I found out that I'm friendly, optimistic and emotional person who remember about important dates :)

"Freud divides human personality into three significant components: the ego, superego, and id. The id acts according to the pleasure principle, demanding immediate gratification of its needs regardless of external environment; the ego then must emerge in order to realistically meet the wishes and demands of the id in accordance with the outside world, adhering to the reality principle. Finally, the superego inculcates moral judgment and societal rules upon the ego, thus forcing the demands of the id to be met not only realistically but morally. The superego is the last function of the personality to develop, and is the embodiment of parental/social ideals established during childhood. According to Freud, personality is based on the dynamic interactions of these three components."

We were talking about self-concept during last lecture as well.



Self-concept describes how we see ourselves in the world. For example, people who suffer from bulimia think that they're too fat. Our self concept is shaped by our experiences. What can raise our self-concept is successful experience such as doing well on a test :)

"Treat people as if they were what they ought to be and you will help them become what they are capable of being." Goethe

We were talking about a brand personality as well (sincerity, excitement, competence, sophistication, ruggedness).
We had to think about Porsche and iPod "personality".
These are results:

2 comments:

Ruth Hickmott said...

Absolutely fabulous. I love the way you use photos from class (it helps me to remember what we did too!) Lovely to see the wider academic research too. It shows you are really getting to grips with the academic theory. I was interested to read the Latin derivation of the word personality - it explains a lot. Thanks

Sallie said...

Your blog is so bright and easy to read! I like all the picturs to illustrate your points.